Category Archives: Company News

The Roddler, Re-Invented; Act 2_scene 2

Livermore, California // April 23rd, 2007 My high school motto was ‘dont just do it, do it justice’. It used to be printed it on the back of our gym shirts, and since I was a little heavy in grade … Continue reading

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The Ultimate Indulgence

We’ve already been undergoing a refreshing change from business as usual. Summer is only a few weeks away and there is already a palpable hue of anticipation. We can’t seem to put our finger on what is bringing on the … Continue reading

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ABC’s Baby Daddy Scripts the Roddler a Love Scene

Excited can’t begin to explain the myriad of emotions you feel when you get a call that you’ve been casted in a TV show, and it was unsolicited. We’ve been blessed by Hollywood before but this kind of typecasting opportunity … Continue reading

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Rocking Lebron’s Roddler at the Grand Nationals; Act 3_scene 4

Pomona,CA  //January 23rd, 2008 After months of grinding the pavement and some very large chucks of ABS plastic, the third iteration of the Roddler was born. Joe and I have thrown everything but the kitchen sinks into our business and … Continue reading

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Strollin’ Down The Grapevine – Act 5_scene 3

The Grapevine, CA // October 17th, 2008 Fast forward to sometime after the 2008 show, when we were really center stage. After our inaugural launch at the ABC kids expo the year prior, things got a little crazier then we’d … Continue reading

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Down and Dirty at Ditka’s – Act 1_Scene 1

Joe and I have had some awesome adventures and made some pretty incredible memories on our long journey to creating the Roddler. We get nostalgic and reminisce all the time, but we thought it would be fun to paint you … Continue reading

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Hammered Home

The best thing about our product is that everyone does it differently. All of our strollers are as unique as our customers so when it comes to your perfect family moment, pretty much anything goes. There have been few pictures … Continue reading

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Here We Go Again…

In our industry, it’s hard enough to get any real exposure outside of parenting magazines. You’ve got to have some sort of really innovative competitive advantage for a major national news outlet to be giving you props. Outside of our … Continue reading

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Sleigh Bells Jingalin’

If I were to stay true to form, I would probably post some funny poem or a fun Roddler themed picture in the spirit of the holidays. This year is going to be a little different and I dare to … Continue reading

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Who’s the Big Dog on the Block Now?!

There is nothing more fun then a carte blanche build. We had one lucky customer who strolled into Bel Bambini with a sense of style and some plastic looking for a new ride.  After perusing our laundry list of accessories, … Continue reading

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