A few months ago we were given the official notice that we were going to be featured on ABC Family’s new hit series, Baby Daddy. It was hard to contain ourselves for so long, especially when we were dying to share more information on the kind of type casting that was going on.
When it comes to press features and product placement, let me start of by quantifying the levels of coolness so we can have a better grasp at rating how impactful this type of marketing should be. We can use the standard 1-10 scale with 10 being and off the charts kind of opportunity. A really good feature in a magazine with real circulation, maybe a 3 or 4. An a-list celebrity being caught with your product, give that a 5 or 6. A TV feature; well prime-time is hard to come by so lets go up a notch to an 8 or 9. Think about it, a TV endorsement was the kind of stuff that made Bugaboo a household name. What the heck is a 10 then? A custom model for the Queen?? Well, how about a 30 minute episode of a hit series on prime time TV being written entirely about how your product imparts “stroller confidence”.
You can’t make this up, and you can’t buy it unless your someone we’re not. From the very first scene of the show where it panned slowly over “the Roddler” chrome badge on the fender to every other cameo appearance, the plot had become how our stroller was the ultimate tool for picking up hot women. I would be remiss if I didn’t point out how the Roddler was gliding around, in and out of tight spaces with the utmost of ease. Anyways, to put the cherry on top, the cast and crew were about the coolest bunch of people you will meet. They were grateful to have our help to get them a Roddler (thanks again Mad Mike!) and we’re not entirely sure how to contain the excitement or return the thanks.
Check out the ABC Family Baby Daddy site for more show highlights >> HERE
or, click HEREto watch us in a trailer from the show